"Dead 2.0" writes:

With all the 2.0 hype, I think it’s unfair to unanimously declare all new Internet startups as 100% junk.  It can’t be much more than 95%. So I thought it would be an interesting diversion to switch the tone of my writing for a change.  Here are some tips I have for these would-be entrepreneurs to thrive and survive the next 24 months.

1. Have a revenue model, right now. 
2. Be a complete business, not just a feature. 
3. Affect real people, not just bloggers. 
4. Get a real, memorable name. 
5. If applicable, get unaffiliated with Web 2.0, because it is hype and will have a very negative backlash in a little while.  I don’t know when, but it’s coming. 
6. Find some friends who don’t drink the kool-aid and get their honest feedback. 
7. If you are revolutionary, make sure that a revolution is coming. 
8. If you are evolutionary, then there needs to be a big enough market to address with a “we’re a little better than them” vision. 
9. Fit your business into an existing food chain. 
10. 10. Do not expect to be Google and, just as importantly, do not expect them to buy you.
11. Ignore the hype and have fun.

95%? Not bad but we should try to work it down to the standard 90%.