I was reading ZDNet today and came across this gem:
Earlier this week, amidst no fanfare, storage giant EMC entered the CxO blogosphere with an initial entry by its senior vice president and chief development officer (CDO?) Mark Lewis. The blog infrastructure appears to have been outsourced to SixApart's TypePad blogging service.
Head scratching; consult Lord Goog. Ah ... CEO, CFO, CIO (etc.) blogging AKA IR/PR.