Amazon (US) has just announced an "MP3 Clips Widget" (http://widgets.amazon.com/Amazon-MP3-Clips-Widget/):
Add music to your web site with the MP3 Clips widget. Search through Amazon's catalog of DRM-free MP3 music and addentire albums or select specific MP3 tracks to add to your widget. You can also showcase the latest Bestsellers from any musicgenre. If that isn't enough, your MP3 Clips widget can also automatically display the latest MP3 tracks you purchase onAmazon.com
How we'd like to us this
Once upon a time - and probably soon again - Onaswarm had an "Ads" widget in the sidebar which displayed (amongst otherthings) a list of recently played MP3 tracks, as shared with us via Last.fm. Clicking on the MP3 track would bring the readerto Amazon.com where they could play MP3 samples - and potentially purchase the track. A win-win-win for everyone involved.Unfortunately, because of the extra a steps involved plus an off-site navigation, this feature was somewhat underutilized.
How it works
- go to the Amazon MP3 Clips Widget page
- enter a search for music, by album or song title (or anything). You can also select Best Sellers or Recently Purchased.
- a list of matching items appear, which you can add to the widget
This is all AJAX-y, so you're just working on one page. When you've selected all the items you want to appear on thewidget:
- click Next Step
- a widget size selector and interactive preview appear; the widget starts with the album cover displayed, clicking on this brings you down to the individual track level
If you're happy with your widget:
- click "Add to my web page"
- a popin appears with the appropriate OBJECT embed code, plus explanations of how to add it to many different blogging services
The Good
It's pretty cool, easy to use and works exactly as advertised. I could see this driving lots of MP3 sales to Amazon.
The Bad
You can't dynamically select what the widget is going to display, that is, you have to construct a widget for each set ofmusic you want to share. This makes it somewhat - well, totally - useless for the purpose we're outlining above. This would bemarginally tolerable if there was an API or something, but alas that option isn't there either.
The Ugly
The widget constructor doesn't work on Safari 3. It doesn't complain, it doesn't pop up errors, it just doesn't work.
If you're not logged in, it forgets all state after you do. Come on guys.
Amazon.com won't sell MP3s to Canadians.
Summing up
Nice, but needs a few minor UI tweaks. Desperately needs a way of dynamically constructing a widget at render time.